Tilda has always stood for genuine goodness.
While the brand has enabled millions of women across the world to feed this goodness to their families, they are often fed with discouraging statements that affect their self-esteem.
So, on the occasion of International Women’s Day, we wanted to spark a conversation and encourage people to #FeedHerWithPositivity through positive statements of empowerment.
Launched with a powerful online film on International Women’s Day, we are following it up with shorter-duration content featuring these influencers individually, highlighting more instances of being judged. This will all lead up to Mother’s Day when we will feature some of these influencers talking about dispiriting statements related to motherhood. Thus, closing the loop of the campaign.