Work Experience
I’ve had the good fortune of being part of various network agencies and independent units.
tuesday - April '24 - present / Head of Creative
Leading the creative function on brands such as Mai Dubai, Pocari Sweat, Oronomin C, Rivoli Group, Network International Payments and NEOM Design & Construction.
Pixl Global- May '23 - Jan ‘23 / Creative Head - Special Projects
Conceptualised and delivered communication (both projects and brand launch) for exciting off-plan real estate developers such as London Gate, GINCO Properties, Grid Properties & others.
Highlights: Conceptualised the whole brand launch of London Gate, right from the logo to the positioning, brand story, social media presence and launch event collaterals. Also launched Vyb at Business Bay, GINCO Properties’ first launch as developers. This project entailed the whole spectrum from naming to branding and campaign collaterals.
Team Red Dot - March '20 - April ‘23 / Head of Creative
Key Accounts: Talabat, Marmum Dairy, SAE Dubai, Creative Zone, Tilda Rice, and Mustela
Highlights: After taking over the role of head of creative of an independent setup, raised the creative bar with recognized work on brands such as Talabat, Marmum, Shory Insurance, SAE, Tilda and Mustela, apart from improving the creative output across the board.
Won 2 golds at MMA Smarties 2023 for Titan watches.
New Biz wins: Shory Insurance
FP7 McCann Dubai - June '14 - Dec ‘20 / Creative Director
Key Accounts: Dubai Properties, Mastercard, Emirates NBD bank, Babyshop, Daman Insurance, Jawwy, & UFC Arabia
Highlights: Won the first Titanium finalist for McCann in the region for Babyshop in addition to multiple awards across Cannes, Dubai Lynx, LIA, Clio & Epica. Handled Mastercard (ME & Sub Saharan Africa) for four years and picked up a Gold Midas along the way. Presently, leading the Dubai Properties account while creating communication that has redefined real estate communication in the region today. Most recently, had a stellar year at Effies ‘19 with 2 Golds, 2 Silvers and 2 Bronzes and 3 Finalists.
New Biz wins: UFC Arabia, Azizi Developers and retained Dubai Properties.
DDB Dubai - Sept '10 - June ‘14 / Creative Director
Key Accounts: Clorox Middle East, Emirates SkyCargo, Lipton, Wrigley (Extra & 5gum), Pfizer Nutrition (Illuma), PepsiCo Foods (Cheetos & Bario), Johnson & Johnson, Max Burger, Radio Mirchi (ADMC), Savola Oils and Volkswagen (until 2011)
Highlights: Apart from overseeing the creative output on the set of accounts mentioned above, won the first ever Cannes Lion and One Show Pencils for DDB in the region, contributing to the Dubai office being ranked #3 amongst the network offices. Also won a Silver at Effies ‘12 for Clorox.
New Biz wins: Radio Mirchi (Radio Station for the Indian diaspora in the Middle East), Pfizer Nutrition - Infant Milk Formulas and Max Burger - (Landmark group)
TBWA RAAD Dubai - May '09 to Aug '10 / Creative Director
Key accounts: Nivea, Nissan Middle East & CNN
During the short stint, handled day-to-day briefs along with supporting the regional offices with new business pitches.
New Biz win: twofour54 (A Media content hub owned by Abu Dhabi Media)
FP7 McCann, Doha - Aug '07 to April '09 / Creative Director
Key Accounts: Qatar National Bank (QNB), The Pearl-Qatar, UDC, Al Fardan (Automotive dealers of Mini, Mazda and many others), Carrefour and The National Health Authority.
Highlights: Played a pivotal role in consolidating the agency and putting it on the world map. Part of the three-member team who took the agency to the second position at Dubai Lynx ‘08, following it up with victories at Cannes 2008 with the highest number of shortlisted entries by any MENA agency in a single year.
New Biz wins: Doha Land Properties (Part of the Qatar Foundation) and Pearl Qatar
Everest Y&R, Mumbai - Jun '05 to July '07 / Copy Supervisor to Associate Creative Director
Key accounts: Life Insurance Corporation of India (LIC), Fun Cinemas, Fair One fairness cream, Igo Home appliances, Diageo, Parle biscuits, Chevron/Caltex), ICICI Lombard General Insurance, Radio City, Autocop car security systems & Reliance Infocomm.
Highlights: Won my first ever award for Fun Cinemas
Publicis Ambience, Mumbai - Feb' 03 to Jun '05 / Junior Copywriter to Senior Copywriter
Key accounts: Western Union money transfer, KamaSutra condoms, Park Avenue (Apparel), Parachute coconut oil, Sweekar sunflower oil, Elf Lubricants, Nerolac paints, Godrej Hicare Pest management service and Playwin Lottery.