Idea:
To launch the exclusive Madinat Jumeirah Living project that boasts of iconic views of the Burj Al Arab, we got none other than Harvey Specter from the series ‘Suits’ to be the brand ambassador.
With him being the central character, we created a pokey, tongue n’ cheek campaign that made the point that if Harvey was to live in Dubai, he would live at MJL, and certainly not Downtown.