Jawwy is the first-of-its-kind mobile plan created in collaboration with the Saudi youth, with its service and experience built around their lives .
Working off an app, it allows them to personalize, monitor and manage their plan in real time.Thus allowing every person’s plan to reflect their unique identity.
So on the occasion of the Saudi National Day, we took something that’s part of every Saudi national’s identity - the guthra or the keffiyeh.
The intrinsic, graphically rich red and white patterns became our design canvas.
First, we chose the most common guthra patterns. Then, without really changing much in the original pattern, we added a simple twist to each element in order to relate it to the key benefits - the freedom to choose your own data, minutes, gifting add ons to loved ones, and sharing the plan across multiple devices.