As part of their 49th UAE National Day campaign, we created a social video with a soundtrack composed entirely out of doorbell sounds to reinforce the delivery aspect and pay a tribute to the multicultural fabric of the nation.
The idea is to show how people feel when their orders arrive, depicted through their excited reactions upon hearing the familiar doorbell sound. Thus, tying in with the brand’s message of ‘delivering to the nation.
The film is a montage of visuals stitched together in a way that progressively unfolds the story synchronized with the track.
Beginning with the Talabat rider pressing different doorbells around the UAE, it is followed by shots of people rising up, hurrying to answer the door, the happy reactions as they find the Talabat rider in front of them, and ending with happy faces representing the diverse population that the brand caters to.